TESLA
XR UX/UI Concept Design
Client
Concept Design for Tesla
Scope of Work
XR UX/UI Design
Project Goals
Design 2 Extended Reality (XR) apps that provide a tangible, immersive experience for Tesla owners and potential buyers.
Tesla Car Showroom AR App – For users interested in buying a Tesla to visualize the interior of the car in AR
Starry Night VR app – Turn the Tesla interior into a starry night
Research
Tesla AR Showroom
Our goal was to design an immersive, tangible experience using AR for users to visualize the car in real time. We implemented AR functionality for the user to customize the car and visualize the interior in real-time.
Tesla Model 3 Buyer
Tesla owners tend to be male, 45+ years old, Asian, with income $100K+. Users interested in the Model 3 are also majority male and Asian but are of a younger demographic (35-44 years old) and slightly lower income ($50-100K) – a testament to the lower price point.
Both Tesla owners and users interested in the Tesla Model 3, Model S, and Model X showed a high interest in the environment and ecology. This interest led our team to design an app to connect Tesla owners to their outside environment to inspire curiosity and inspiration.
Reasons Why Tesla Owners Love Their Vehicles
Tesla takes its cues from consumer and aspirational technology and strays away from auto-industry traditions.
Tesla and Elon Musk’s other brands like the solar city, and SpaceX place great importance in environmental responsibility.
