TAPICOA EXPRESS
App/Web Design
Client
Scope of Work
Web/App Design
Context
Tapioca Express is a Taiwanese-American fusion food franchise specializing in bubble tea, coffee, a variety of fruit juices, slushes, small meals, and light snacks.
The client requested a web and mobile delivery app that was targeted towards millennial and Generation-Z demographics who are interested in American fusion food, specifically American-Taiwanese fusion. The importance of the visual, and sales and ordering experience were the top priorities.
Website Design
Target Audience: 13 to 28 year-old Americans
Pain Points with the preexisting business model: Customers must wait in long lines to order and receive food.
Features:
Locate franchise based on your location
In-app ordering and purchasing
News, promotions, and discounts to retain users and boost sales
