Context
Opix360 is smartphone compatible 360° camera that allows users to instantly create high-quality photos and videos directly on their Android or iOS device. Opix360 is the leader in the smartphone 360° space as its affordable to buy, simple to use, and the content users create is extremely engaging.
Project Goals
Research the pain points of the Opix360 camera using user focus groups
Define optimal user group(s) for targeting
Evaluate how the core values of Opix360 can be strategically embedded into the user experience
Refine the business and marketing model to align with user research
Develop a wireframe for the mobile app screens
Research
OPIX360 Core Values:
Easy to shoot: just attach Opix360 to charging port of smartphone and open the app; photo and video support
Easy to edit: inspired by Snapchat & Instagram, the interface resembles favorite apps of young users, making it intuitive to use
Easy to share for supported apps: after editing the photos or video, sharing is as easy as clicking a button inside the app; users can share 360° photos or videos to social media platforms such as Instagram, Facebook & Twitter.
Target Audience: American high school to college students ages 15-25
Pain Points:
360° cameras are not intuitive and require detailed instructions for users to understand how to use the product
The software is slow and difficult to use
The camera is heavy
Sharing photos is challenging as not many social platforms accept 360° photo files
Stickers
Easily add emojis and other stickers to 360° content just like other popular social media apps.
Special Sound Effects
Add music and background sounds to videos.
Filter, Text, & Drawing
Enhance photos with fun filters, custom text, and drawings.
Design Goal
To support the product launch, we designed a website landing page to feature the product’s functionality. The design resembles the mobile app’s aesthetic by integrating immersive images that represent the 360° camera so that users get a feel for what the camera app is like.
Digital Marketing Goal
Goal:
The client needed cohesive, visual, and creative content for Facebook & Google ad campaigns to promote their product.
Our content strategy targeted physically active millennials who enjoy nature and want to create content for their social media profiles.
Result:
CPC: $0.18
CPL: $6.34
Leads: 2378
