Tapioca Express: Web & Mobile Ordering System for Taiwanese-American Fusion Food
App & Web Design
About:
Tapioca Express is a Taiwanese-American fusion food franchise specializing in bubble tea, coffee, a variety of fruit juices, slushes, small meals, and light snacks.
The client requested a web and mobile delivery app that was targeted towards millennial and Generation-Z demographics who are interested in American fusion food, specifically American-Taiwanese fusion. The importance of the visual, and sales and ordering experience were the top priorities.
Official Website Design
Target Audience: 13 to 28 year-old Americans
Pain Points with the preexisting business model: Customers must wait in long lines to order and receive food.
Features:
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Locate franchise based on your location
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In-app ordering and purchasing
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News, promotions, and discounts to retain users and boost sales
User Experience At A Glance
Low Fidelity Prototype
Online Order
Users can click the “order now” button to access the menu of the franchise closest to their location.
Nutrition & Ingredients
Users can easily see the ingredients and nutritional components of each menu item.
Food Calories Calculator
On a diet? No problem. The “Food Calories Calculator” empowers users to track their calories and stick to dietary preferences without hassle.
Official App UX / UI Design
Goal:
Understand the needs for all customers and optimize the experience and UI to match these personas and retain them for the long-term.
Research Results:
Core Value: Unlike the official website, the app is focused on optimizing the interaction between customers and the franchise to generate as many return customers as possible.
User Experience At A Glance
Low Fidelity Prototype
Promotion
Get money-saving, mobile-only discounts at the nearest franchise from within the app.
Collecting Points
Collecting the points and save big.
Online Order & Pick Up at Nearest Franchise
Everything but the food pickup can be handled from within the app.