Official App UX / UI Design
Researched about what kind of needs for the loyal customers to have a better experience.
Target Audience: 13-28 years old American young people.
Pain Points: People want to have online order, easy pay, loyalty plan, collecting points and gift card functions inside the app.
Core Value: Unlike the official website – formal information about Tapioca Express, this app is focusing on the interaction between customers and franchises including online order, easy pay, loyalty plan, collecting points and gift cards.