Tapioca Express: Taiwanese-American Fusion Food Online Ordering System
App & Web Design
About:
Tapioca Express is a Taiwanese-American fusion food franchise specializing in bubble tea, coffee, a variety of fruit juices and slushes, and small meals and light snacks.
Client needed a delivery app and a website targeted towards young people (15-28 years old) loving Taiwanese – American fusion food. Strategy emphasized visual with easy to order online experience.
Official Website Design
Target Audience: 13-28 years old American young people.
Pain Points: Customers have to wait a long time in line to get their orders.
Features:
- Easy to order: By downloading the app, you can easily access to any franchises by your location.
- By purchasing online, customers can pick up their orders right away.
- Keep up to date with Tapioca Express’s newest promotions and sales to get the latest discounts.
User Experience At A Glance
Low Fidelity Prototype
Online Order
Just click the online order button, you can access to the menu of any franchise close to your location.
Nutrition & Ingredients
You can check the nutrition & ingredients of each item.
Food Calories Calculator
Go on a diet? No problem. The newest “Food Calories Calculator” is here for you to eat healthy if you are on a diet.
Official App UX / UI Design
Goal:
Researched about what kind of needs for the loyal customers to have a better experience.
Research Results:
Target Audience: 13-28 years old American young people.
Pain Points: People want to have online order, easy pay, loyalty plan, collecting points and gift card functions inside the app.
Core Value: Unlike the official website – formal information about Tapioca Express, this app is focusing on the interaction between customers and franchises including online order, easy pay, loyalty plan, collecting points and gift cards.
User Experience At A Glance
Low Fidelity Prototype
Promotion
Get the newest discount at the nearest franchise.
Collecting Points
Collecting the points and save big.
Online Order & Pick Up at Nearest Franchise
Order online, and select the franchise near your location for pick up.