NASA Social Influencer Campaign Project

Web AR + AR Lens Design/Develop

About NASA Social Media Influencer Campaign Program:

In order to outreach the people outside of NASA fans, NASA created a Scoial Media Influencer Campaign Program which allows social media influencers who’s fans are not overlay with NASA’s current demography to join their campaign launch. It’s my honor to be selected as one of NASA Social Media Influencers. As a result, I got a chance to witness NASA’s campaign launch. In return, I created an XR campaign for NASA.

Current Uncharted NASA Social Media:

NASA’s fans are usually people who love science, space, and astronomy. In order to create a buzz on social media without overlaying with NASA’s current demography, I need to create an innovative way to deliver the messages.


By integrating web AR, and AR lens, NASA can deliver the information of science, space, and astronomy in an entertaining way.

Project Goals:

Create a fun, entertaining, and interactive XR social campaign to attract people who are not interested in science, space, and astronomy.

Final Delivery:

NASA Earth Science Campaign AR Experience

Nasa Apollo 11 AR Experience

Space X AR Lens: On-Board Crew Dragon with Bob & Doug

Scope of  Work

XR Marketing Strategy

AR Design/Development




Hummingbirdsday Wireframes