Tapioca Express Web / App Design

Tapioca Express: Taiwanese-American fast food franchise chain – Great Food Experience

App & Web UX / UI Design

Tapioca Express is a Taiwanese-American fast food franchise chain specializing in bubble tea, coffee, a variety of fruit juices and slushes, and small meals and light snacks.The headquarter is in El Monte, California.

 

Client needed creative app & website targeted towards young people (15-28 years old) loving Taiwanese – American Food. Strategy emphasized great visual with good online ordering experience.

 

Tapioca Express Official Website

Scope of  Work

Branding Strategy
UX Design
Wireframes
User Research
Flowchart
UI Design
AB Testing

Client:

Tapioca Express

Official Website UX / UI Design

Goal:

Researched about the current pain points for Tapioca Express. Who is our target audience? What’s their pain points of buying Taiwanese – American food? What’s the core value of Opix360? What’s our business model? Then I needed to solve the problem – make great online ordering experience through website & app.

Research Results:  

Target Audience: 13-28 years old American young people.

Pain Points: Tapioca Express has been around for 20 years. People always wait in line in the store to get their orders. In order to keep the loyal customers, a great loyalty program and promotions are essential to customers.

Core Value of Online Ordering System: Easy to order: Go to the official website and download the app, you can easily access to the menu of any franchises by inserting your zipcode. Paying online and pick up your orders right away. Keep up to date with Tapioca Express’s newest promotions and sales to get the latest discount. 

Official Website Prototype

User Experience At A Glance
Low Fidelity Prototype
Online Order

Just click the online order button, you can access to the menu of the franchise close to your place.

 

Nutrition & Ingredients

You can check the nutrition & Ingredients of each item to keep you healthy.

 

Food Calories Calculator

Go on a diet? No problem. The newest “Food Calories Calculator” is here for you to eat healthy when you are on a diet.

Official App UX / UI Design

Goal:

Researched about what kind of needs for the loyal customers to have a better experience.

Research Results:  

Target Audience: 13-28 years old American young people.

Pain Points: People want to have online order, easy pay, loyalty plan, collecting points and gift card functions inside the app.

Core Value: Unlike the official website – formal information about Tapioca Express, this app is focusing on the interaction between customers and franchises including online order, easy pay, loyalty plan, collecting points and gift cards.

User Experience At A Glance
Low Fidelity Prototype
Promotion

Get the newest discount at the nearest franchise.

 

Collecting Points

Collecting the points and save big.

 

Online Order & Pick Up at Nearest Franchise

Order online, select the franchise near you for pick up to cut the line.