App UX Design / UI Direction
Researched about the current pain points for 360 camera. Who is our target audience? What’s their pain points of buying a 360 camera? What’s the core value of Opix360? What’s our business model? Then I needed to solve the problem and make good wireframes and having my UI designer – Roy Ren designed the UI interface.
Target Audience: 15-25 years old American high school to college students
Pain Points: 360 is new technology device, need more education information to explain its functions; 360 software is hard to use; 360 camera is heavy; there are not many social platforms accept 360 files – even though they make 360 videos, they couldn’t share anywhere.
Core Value of Opix360: Easy to shoot: just attach Opix360 to usb of your smartphone and open the app, you can shoot a photo or a video; Easy to edit: inspired by Snap Chat & Instagram, we made the interface extremely intuitive to young people. Easy to share: After editing the photos or video, just click the share button, you can share your 360 photo or video to your favorite social medias such as Instagram, Facebook & Twitter.
Opix360 Android App Download